Boat Direct Consulting


About Anna

Anna Larsen has a passion for small-scale fisheries and over a decade of experience in food safety, compliance, marketing, and retail product development . She began her career as a sales assistant for North Coast Fisheries, learning the seafood business through invaluable on-the-job experiences. Within five years Anna became the head of compliance and marketing for North Coast Fisheries. At North Coast she created and implemented full-scope HACCP and prerequisite programs, enabling North Coast to receive third-party audit certifications as well as allowing them to grow their business to include working with major retailers. Her passion for fishers and boat-direct seafood led Anna to found Siren Fish Co., one of California's first CSF's in late 2010. As a leader in the boat-direct seafood movement, Anna pioneered branding and marketing seafood to home cooks. Anna grew Siren to include major online market accounts, a successful web store, and many satisfied members before selling Siren in late 2016. Anna has managed the development of successful retail product lines for major national retailers from concept to delivery and looks forward to continuing her work helping small-scale fishers and producers develop and pursue new opportunities through her work with Boat Direct Consulting.